Although it had existed the last few years, however, TCL as the BlackBerry smartphone brand licensee will stop selling the cell phone in the next few months. This was announced by the BlackBerry through its Twitter account. Blackberry said it would stop selling cellphones by the end of August 2020.
“We regret sharing this news, that on August 31, 2020, TCL Communication will no longer sell BlackBerry branded mobile devices,” BlackBerry wrote in a statement. Compiled from 9to5google, Blackberry explained that TCL Communication will continue to provide support for smartphones that are still running, including customer service and warranty until 31 August 2022.
Although not explained in detail, but this guarantee applies to software updates for some Blackberry products, especially those that are still running. Also not yet known is the reason why TCL decided to no longer produce cell phones under the BlackBerry brand.
But in addition to sales that did not meet expectations, there were allegations that TCL would enter the smartphone industry with its own brand.
In its statement, Blackberry also thanked TCL Communication for not only developing hardware but also guaranteeing the security features of Blackberry phones. “We want to thank TCL Communication and their team for a successful partnership over the past few years,” Blackberry wrote.
Under the auspices of TCL, Blackberry began to adopt the Android operating system for its cellphones. There are a number of devices manufactured such as KEYOne, KEY2, to KEY2 LE. TCL Corp itself got a BlackBerry brand license in 2016.
BlackBerry CEO, John Chen, at that time said BlackBerry could sign a lot of licensing cooperation with various mobile phone manufacturers around the world, thus enabling BlackBerry-branded phones to remain circulating throughout the world.
The deal with a big brand of TCL makes the number of manufacturers that can work with BlackBerry to be small. Because the reach of TCL is wide. With licensing strategies in these countries, it is also hoped that the BlackBerry smartphone market share will increase.
But until the end of 2016, the number of BlackBerry phones in circulation around the world is still under one percent.