Global Tablet Shipments Decline, Apple Still Mighty

Shipments of tablet PCs globally continue to decline from year to year. In fact, total tablet shipments throughout 2019 were recorded at 144.1 million units, down 1.5 percent from 146.2 million units in 2018. Even so, Apple as the maker of iPad tablet devices , actually recorded a positive delivery performance.

Tablet shipment table

Based on research “Worldwide Quarterly Tablet Tracker” released by research firm IDC recently, the number of shipments of Apple tablet devices (iPad) in 2019 was recorded at 49.9 million units, an increase of 15.2 percent compared to 2018 (43.3 million units).

With this performance, Apple managed to solidify its position as the world’s number one tablet vendor in 2019, with a market share reaching 34.6 percent. Last year, Apple also became the top with a market share of 29.6 percent.

According to IDC, the increase in sales of Apple tablets was triggered by the latest iPad device which was launched in conjunction with the trio of the iPhone on September 11, 2019.

Q4 2019 tablet sales
Q4 2019 tablet sales

This 10.2-inch iPad device (2019) is claimed to contribute around 65 percent of Apple’s total Q4 tablet sales in the fourth quarter (Q4) in 2019 which was recorded at 15.9 million units, up about 22.7 percent over the same period last year.

In addition to Apple, Lenovo also recorded an increase in tablet shipments in the fourth quarter of 2019 with 2.5 million units, an increase of 8.3 percent over the same period last year, as compiled from IDC , Monday (02/03/2020).

While shipments of Samsung, Huawei, and Amazon tablets in the fourth quarter of 2019 were sluggish with each experiencing a decline of 7.4 percent, 2.8 percent, and 29 percent over the same period last year. Although the comparison of the fourth quarter of 2018 and 2019 decreased significantly, but Amazon tablet shipments in one year increased 9.9 percent, from 11.8 million in 2018 to 13 million units last year.

Apart from that, Apple itself, as can be seen in the first table above, is the number one tablet brand in 2019 globally with a market share of 34.6 percent, followed by Samsung (15.1 percent), Huawei (9.8 percent ), Amazon (9 percent), Lenovo (5.9 percent).

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